Your Daily Posterous Spaces Update

	August 31st, 2012 Time to get pumped for the Paralympics [video] Posted 1 day ago by Kate Rinsema to Holy Kaw! Coverage of the London Olympics was full of tales of overcoming the odds to become the best, but few Olympic athletes have had to battle like the competitors of the Paralympics. This incredible ad called “Meet the Superhumans” highlights not only the athletes themselves but gives a glimpse of the more painful parts of their journey to the top. Though the major networks won’t be spending hours every night covering this international event, you can still cheer on your country’s athletes at the Paralympics website. Embedded media -- click here to see it. Full story at YouTube via Mashable. Stand up and cheer. Andy's Answers: How 3M is integrating the voice of the customer into everything it does Posted 1 day ago by SmartBrief to Holy Kaw! 3M doesn’t look at social media as a new thing. For 100 years, the company has been working with customers to collaborate and create products. Social only offers the company more tools with which to do it. But that doesn’t mean 3M isn’t aggressively exploring ways to use these tools to integrate the customer voice even more into the business. At SocialMedia.org’s BlogWell conference, 3M’s Greg Gerik explained how the company is doing it and some of the fantastic results it is seeing. Full story at SmartBrief Social Media. More SmartBrief stories. Sent by Posterous. Change your email settings or unfollow. Other questions? We'd love to help.