When done right, Twitter marketing can be a real boon for your business, but how does a brand strike that sweet chord when it comes to this social media platform?
Garin Kilpatrick at Twitter Tools & Tips has fifteen simple suggestions for boosting your presence and making this marketing tool work for you.
1. Use Twitter’s New Header Feature
Twitter now enables you to add a header image to your Twitter profile.
Adding this is easier than you might think. Simply go to “Settings” and then “Design” and upload your image. The recommended dimensions are 1200×600 and the maximum file size is 5MB.
2. Choose Your Twitter ID Carefully
Your Twitter handle can either help or hurt you build your Twitter brand, so choose wisely.
Shorter is better because of RTs, but catchy is better than short due to memorability.
Get a catchy, short, username and you’re golden.
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