If a company is looking for a great presence on social media, it’s vital to have a plan in place to get to know your potential audience, where they hang in the social media world and how to best get word out.
Matt Royse at Knowledge Enthusiast has broken down this process into the seven C’s in order to bring focus to your strategy and maximize the potential offered by social media.
1. Community
…Finding out where your community interacts on social media is the first step of a successful social media strategy. It is important to first determine what type of conversations are taking place about your brand and in your industry before engaging in a community or building a community from scratch…
2. Content
After you figure out how your community engages with social media, you should next figure out what content you are going to share with your followers. For example, if you are looking to grow your personal brand, what articles are you going to share to highlight your expertise about your job or personal interests? If you are a company, how can you show your clients and prospects that you are a thought leader or that you are trying to make their lives easier? To learn more about the importance of content, you may want to read the Content Marketing Institute blog.
Full story at Knowledge Enthusiast.
Marketing with social media.
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